一、平台介绍

微信针对少量用户利用微信平台发布仿冒品信息的情况，设计了特有的品牌保护解决方案。具体而言，微信需要用户提供仿冒信息线索，由品牌权利人（商标权利人）进行鉴定，进而微信能对发布仿冒品信息的行为进行打击。因此，我们连接起用户和品牌权利人，搭建品牌维权平台，保护品牌权利人的合法权益，维护互联网知识产权健康生态。

品牌维权平台（以下简称“BPP”）是指，品牌权利人接入后，微信用户可以通过微信，找到该品牌，并向该品牌提交微信个人号售假举报。品牌权利人通过微信搭建的在线平台查看举报线索，并对用户举报的违规帐号进行鉴定，根据鉴定结果，向微信提出帐号处理请求。微信将根据品牌权利人的鉴定结果，移除侵权信息，对违规帐号进行相应处置。

接入微信品牌维权平台的商标权利人：

1. 通过品牌权利人后台获得微信用户提交的与该品牌相关的仿冒信息举报线索；

2. 通过BPP鉴定举报线索是否涉嫌仿冒，微信根据品牌权利人的鉴定结论及反馈对涉及发布仿冒品信息的侵权微信帐号予以处置；

3. 便捷地对BPP上的举报、投诉线索进行统计及跟进；

4. 优先接入微信品牌保护关键词库，实现品牌前置保护；

5. 享受个人帐号、微信公众帐号、视频号的侵权投诉绿色通道，快速、简便维权。

微信品牌维权平台流程图

二、如何接入

1、为保护品牌权利人与用户的合法权益，腾讯需对品牌权利人进行资质审核。有需求的品牌权利人可以根据指引提交接入申请。

2、请按照下文的说明，准备资质审核所需材料，通过 https://www.wechatlegal.net/ 在线提交申请。

如对接入申请有任何疑问，请发送邮件至 notice_wxpbr@tencent.com 进行咨询。

3、我们将在收到线上申请后7个工作日内，对资质文件进行审核，并通过邮件告知接入申请处理结果。

三、接入需要提交的材料说明

1、主体资料，包括：

（1）品牌名称（中英文）：品牌名称将用于用户投诉端展示，请确保准确、无误；

（2）企业名称、企业类型、所在国家/地区、通讯地址、邮政编码等；

注：

（1）如果品牌权利人授权其他机构或个人代表品牌权利人进行维权，除了上述品牌权利人资质文件外，还需提交被授权机构/个人的资质材料，包括营业执照，品牌权利人出具的授权委托书（需包含明确的授权内容和授权期限）等。

（2）原则上，主体资料应与提交的商标证上展示的商标注册主体一致，如有授权情况，还应提交转授权证明。

2、接口人资料，包括：

品牌权利人需要指派一个接口人，以负责与微信品牌维权平台作直接对接，接口人须为品牌权利人公司正式员工，需要提供：

（1）公司对合作接口人的授权委托书（需明确授权事项）；

（2）接口人个人身份证明文件或公司在职证明；

（3）接口人联系电话。

 3、商标资料，包括：

包括商标注册号、商标注册书、商标注册书到期时间等。

注：申请方每提交1次申请只能针对1个品牌，因此若申请方有多个品牌欲接入品牌维权平台，建议提交多个申请。

4、其他资料，包括但不限于：

（1）联系邮箱：接口人联系邮箱，若品牌权利人委托代理机构进行维权，则请填写接口人联系邮箱和代理联系邮箱；

（2）接入平台微信号：微信号为权利人登录微信品牌维权平台唯一凭证，请填入代表权利人登录微信品牌维权平台进行鉴定等操作的人员的微信号（不超过5个）；

（3）商标logo：商标logo将会在用户投诉端进行展示，建议品牌权利人选择清晰、明确的商标logo；

（4）声明书：品牌权利人要求微信进行处理的声明书。点击下载声明书模板

请下载声明书模板，填写后签字和/或加盖公章，签字/公章需和营业执照/证明材料（即商标注册人）一致。

若申请方需要提交同一主体持有的多个品牌接入申请，且授权微信号为同一个，则可将多个品牌写于同一份声明书中，简化材料。

注：

根据现行法律法规要求，任何涉外的材料，为了验证其合法性和真实性，在提交原件的同时，均需提交经当地公证机构出具的公证材料以及《取消外国公文书认证要求的公约》 （“《公约》 ”）所规定的附加证明书 （如为《公约》的缔约国） 或使领馆认证材料（如为《公约》的非缔约国）。

I Platform Introduction

Weixin is a unique platform and therefore provides unique solutions to combat information about counterfeiting that may be posted over the platform. In particular, Weixin facilitates the ability of users to provide leads on possible counterfeiting and brand owners (trademark rights holders) to verify those leads so Weixin can take action to combat counterfeiting. The Weixin Brand Protection Platform (hereinafter referred to as “BPP”) was established to connect users and brand owners to better safeguard the legitimate rights and interests of brand owners and maintain a healthy environment for intellectual property rights related to the Internet.

After a brand owner joins the BPP, Weixin users can find the brand through Weixin and submit a report of counterfeiting to the brand owner. The brand owner views the reporting leads through the online platform set up by Weixin, identifies the infringing account reported by the user, and submits an account processing request to Weixin based on the identification results. Weixin will remove the infringing information based on the identification results of the brand owner and take action against the offending accounts accordingly.

Trademark rights holders who join the Weixin BPP:

1. Obtain the reporting leads of counterfeiting related to the brand submitted by Weixin users through the brand owner’s backend;

2. Identifying leads of counterfeiting through the BPP, Weixin will take action against the reported infringing account based on the brand owner’s identification and feedback;

3. Quickly and easily collect statistics of leads and follow up on leads on the BPP;

4. Priority access to record keywords in the Weixin brand database to receive proactive brand protection;

5. Use the fast lane of infringement complaints regarding personal accounts, public accounts, and Channels accounts, so that the enforcement will be more convenient.  

II How to Join

1. Brand owners can submit access applications in accordance with the guidelines. To protect the legitimate rights and interests of brand owners and users, Tencent checks and reviews brand owners’ qualifications before granting access to the BPP.

2. Please follow the instructions below, prepare the materials required for the qualification review, and submit the application online through https://www.wechatlegal.net/.

If you have any questions about your access application, please send an email to notice_wxpbr@tencent.com.

3. We will review the qualification documents within 7 working days after receiving the online application, and inform the processing result of the access application by email.

III Requirements of the Access Materials to be Submitted

1. Qualification Materials of the Brand Owner, including:

(1) Brand name (Chinese and English): The brand name that will be displayed on the user reporting end. Please ensure that it is accurate;

(2) Name of the company, type of the company, country/region, mailing address, postal code, etc.;

Note:

(1) If the brand owner authorizes other institutions or individuals to enforce the rights on behalf of the brand owner, in addition to the above-mentioned qualification materials of the brand owner, the brand owner needs to submit the qualification materials of the authorized institution/individual, including the business license and a power of attorney issued by the brand owner (in which the scope and period of authorization must be indicated), etc.

(2) In principle, the brand owner’s identification information should be consistent with the information on the submitted trademark registration certificate, and in the event of trademark licensing, the licensing materials should also be submitted.

2. Identification Documents of the Liaison Person, including:

The brand owner needs to appoint a liaison person to be responsible for contact with the BPP, and the liaison person must be a regular employee of the brand owner’s company. The brand owner needs to provide:

(1) The company's power of attorney with explicit authorized matters for the cooperation liaison person;

(2) The liaison person's personal identification document, or proof of employment issued by the company;

(3) Contact phone number of the liaison person.

3. Trademark information, including:

Including trademark registration number, trademark certificate, the expiry date of the trademark certificate, etc.

Note: The applicant can only submit 1 brand for each application submitted, so if the applicant has multiple brands that want to access the brand protection platform, the BPP recommends submitting multiple applications.

4. Other materials, including but not limited to:

(1) Contact email: the liaison person’s email, if the brand owner entrusts an agent to enforce the rights, please fill in the liaison person’s email and the agent’s email;

(2) Weixin ID for platform access: Weixin ID is the only credential for the brand owner to log in to the BPP. Please fill in the Weixin ID of the person who logs on to the BPP on behalf of the brand owner(no more than 5 IDs);"

(3) Trademark logo: The trademark logo will be displayed on the user reporting end, and the BPP recommends that the brand owner choose a clear and unambiguous trademark logo;

(4) Statement: A statement that the brand owner requests Weixin to process the application. Click here to download the Statement Template

Please download the template, fill in it and stamp it with the official seal and/or duly signed by an authorized signatory. The official seal and/or authorized signatory of the brand owner must be consistent with the business license and other supporting materials of the trademark registrant.

If the applicant needs to submit multiple brand access applications held by the same entity, and the authorized Weixin ID is the same, the applicant may list multiple brands in the same statement for simplification.

Note:

In accordance with the requirements of current laws and regulations, to verify the legitimacy and authenticity of foreign materials, an applicant is required to submit the original materials as well as the notarized materials issued by the local notary public and the Apostille stipulated in the Convention Abolishing the Requirement of Legalisation for Foreign Public Documents ("Convention")(if the material is from a State Party to the Convention) or legalized materials (if the material is not from a State Party to the Convention).